All you need to know about Search Engine Optimisation
Search Engine Optimisation means making the better position of a website in search engine result page by keywords and phrases. It comes under Digital marketing category. Various processes have to be done to maintain a proper rank and position in search results like precise activity, on-page optimization, off page activity. SEO is not a one-day activity, for making a website popular online all these things take time and needs patience.
Nowadays several websites are making their place over the internet market, and some of them are doing SEO as a mandatory because without online marketing no one knows about the product or services they offers. Some companies like Flip-kart, Snap-deal runs on this only, without doing SEO they cant live in the market.
SEO means quality work, efforts and most important is patience. It takes several months to get traffic and proper rankings in a search engine like google, yahoo, etc. Search engines follow several algorithms by which page rank is decided. The higher the ranking, the possibility of some clicks increases.
For the SEO point of view just simply making the website is not enough, it should be further optimized according to search engines guidelines like on page optimization, off-page optimization, improving website speed, header, and footer optimization and other factors then only that site is considered to be able for getting a position on top.
SEO and web design work together; both are a complement to each other. Both can help to maintain an online reputation in the market. It is essential for a business to integrate optimization with web design. Search engine optimization contributes to a range of small things, should not be ignored like keywords and title tags.
These are a some of the imperative approaches to ensure your site achieves visibility in internet searches. Although there are several other methods to rank a website overnight nothing is as effective as first having a strong foundation. If SEO is done from the early stage of designing, then it must save time and money in undoing what is done already and adding more new things in that extra time to get the page ranking.